Illustrative career stages, the technical track versus management, and what to build next. Current market benchmark figures are on the salary page.
Companies actively hiring for this role in India right now.
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The typical route is picking up digital-analytics tooling (GA4 or Adobe Analytics) and working directly on e-commerce or CX platform projects, since most digital BA postings favor candidates who can show requirements work tied to a live digital channel rather than only ERP or back-office systems.
Many digital BAs move into product owner or product manager roles on the same digital platform, since the requirements and stakeholder-management skills transfer directly, especially at retail and BFSI companies investing heavily in digital channels.