What does A Digital Business Analyst do?
A Digital Business Analyst is responsible for translating digital transformation goals into requirements for e-commerce, mobile, and customer-experience platforms, bridging business stakeholders and product/engineering teams.
Day-to-day responsibilities
- Running stakeholder workshops
- Writing user stories and process maps for digital platforms
- Analyzing customer journey and funnel data
- Validating that delivered features meet business intent
Low demand+12% Digital analytics tools (GA4, Adobe Analytics)+8% Process mapping and requirements tooling (Jira, Confluence, Visio)+14% E-commerce/CX platform experience (Salesforce, Shopify, Adobe Experience)